Health and Fitness Software, What Should Be In It? Part 2

A good health and fitness program needs to focus on factors that prevent us from becoming unhealthy. One factor that has definitely a correlation with unhealthiness is obesity. The health consequences for being overweight or obese are vast and may include high blood pressure, diabetes, heart disease, stroke, gallbladder disease, sleep apnea and some cancers to name a few.Losing weight and becoming healthy for obese and overweight people is imperative and well designed fitness software can support this. One way it can be helpful is to calculate a person’s calorie balance and correlate these numbers to their body measurements and vital signs. It is very encouraging and motivating to see yourself lose weight and in the same instance your blood pressure and cholesterol levels go down.Weight loss all boils down to your calorie balance. If your intake is higher then you spend, you gain weight. In part 1, we talked about the calorie intake side of the calorie balance equation. Part 2 describes the requirements for the calories spent module.Let’s start out with the assumption that the calories spent will significantly vary between people and can not be generalized between high, medium and low activity level. We need a more precise method than that. If we look just plainly at the factors that influence our energy spending, we can conclude the following:Larger people will spend more energy than small people. It makes sense that when you move more weight it costs more energy. Younger people will spend more than older people. Males will spend more than females. Tall thin people will spend more energy than short stocky with the same weight. The tall thin person has more body surface and loses more heat. Lean muscled people spend more energy than the average or overweight person with the same weight. Muscles use more energy than fat cells. Active people will spend more energy than sedative people.During a day we execute many activities all with a different length of time and intensity level. Between activities there can be huge differences in intensity level. For instance fishing is way less intense than rowing a boat. Also within the same activity different intensity levels exist. For instance 30 minutes running will cost more energy then 30 minutes jogging or walking. Executing an activity with a high intensity level will spend more energy per unit of time.When calculating the calorie balance, the fitness software should take all the above factors into its formula and adjust the variables automatically. For instance if somebody loses weight, this should be immediately reflected in the outcome. Let’s say I weigh in on Monday and the system calculates 2500 calories spent and two weeks later I weigh again and provided my daily activities were exactly the same but I lost two pounds, the system should automatically calculate the new calories burned taking the 2 pounds lost into account.You should have the ability to create multiple activity plans in the system, individualized per person. Most people repeat their daily activities on a weekly basis, if today is Tuesday, next Tuesday my activities will be pretty much the same. From Monday till Friday the activities may be similar, but they can differ significantly from weekend to weekend.In order to calculate the calories spent during the day precisely, you will need to record all activities, the length of time for each activity and the intensity level it was executed. Doing so could mean a lot of time behind the computer entering all this data. To circumvent this problem, the software should allow you to create a plan that is repeated on a weekly basis with default values. Now you need to only to copy this plan and update the differences from what actually occurred. The actual activities with their time length are noted on an activity worksheet that can be printed on a daily basis. This way your data can be recorded within 30 seconds.Next we need to be able to compare our calories spent with our calorie intake. This can be done in the form of a chart that displays the calorie balance per person over time. See the following example: calorie analysis. This chart makes abundantly clear what your calorie balance is and consequently shows the reason why you lose weight or not lose weight.In the next article I will talk about body measurement and vital sign readings and how they correlate to your work outs, supplement intake etcetera.

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The Primary Benefits Of Video Marketing

Video marketing has been classified by many businesses and employers as one of their ways and techniques in reaching out to their clients. In the past few years, the use of videos has been very efficient in promoting and advertising the services and products of different companies. Because of this video, marketing has been very popular among many business owners.

Definition of Video Marketing

Video marketing can be described as the creation of different videos for the purpose of promoting the company’s services and products. Once these videos are developed, it is important for owner to distribute them effectively in order for potential clients to see what these videos have to say about the offers and services of the business. One of the most effective ways in doing this is to upload the videos in different social sites such as YouTube or DailyMotion. Although uploading the video on the business’ official website will get the attention of old clients, owners can also try using other social sites such as YouTube in order to promote the products to a newer or fresher audience.

What are the Benefits of Video Marketing?

1. Get the Attention of Larger Audiences

Nowadays, many people spend a lot of their time watching different videos online. Because of this, using promotional videos can definitely help in getting the attention of potential clients. These videos can help entice interested customers to visit the site and check the different services offered by the business.

2. Videos are SEO Friendly

It is true that most search engines, such as Google, are fond of videos. Because of this, it will be a lot easier for owners to draw the attention of clients to their site with the use of video marketing.

3. Videos are Easily Accessible

Because of the advent of technology, videos are no longer confined in laptops of PCs. In fact, these videos can be easily downloaded in cell phones and other portable gadgets. This makes videos very accessible and easy to spread to people.

4. Makes the Owner the Expert in the Industry

It is necessary for a marketer to establish or develop authority in the industry in order to get the trust and reliability of the clients. With the help of video marketing, it will allow owners to achieve their goals while letting thousands of viewers watch the promotional clips of the business.

What are the Latest Video Marketing Trends?

It is important for businessmen to know the different video marketing trends that are used by many marketers in order to ensure that the success of the promotional videos. Here are some of the most common and effective trends of video marketing.

1. Screen Capture Video

This works by capturing and recording all the things that are visible to the computer screen prior to adding voiceovers to the clips. Owners can always rely on PowerPoint in order to enhance the creativeness of the presentations.

2. Viral Video Marketing

Viral marketing allows the owner to encourage the viewers to share the videos with other users. This is popular for its marketing potential that aims in building the growth in audience.

3. Video Streaming Sites

This is considered to be one of the most popular trends since it makes use of social networking sites in order to promote the videos. Twitter and Facebook already has millions of users all over the globe. This makes it easy for owners to target large audiences and gain potential clients.

Some of the video marketing tips that businessmen can apply in order to become successful in promoting their business include the following:

1. Provide attractive and attention-grabbing titles for videos

2. Provide high quality of video content

3. Place the URL of the business in the video