A good health and fitness program needs to focus on factors that prevent us from becoming unhealthy. One factor that has definitely a correlation with unhealthiness is obesity. The health consequences for being overweight or obese are vast and may include high blood pressure, diabetes, heart disease, stroke, gallbladder disease, sleep apnea and some cancers to name a few.Losing weight and becoming healthy for obese and overweight people is imperative and well designed fitness software can support this. One way it can be helpful is to calculate a person’s calorie balance and correlate these numbers to their body measurements and vital signs. It is very encouraging and motivating to see yourself lose weight and in the same instance your blood pressure and cholesterol levels go down.Weight loss all boils down to your calorie balance. If your intake is higher then you spend, you gain weight. In part 1, we talked about the calorie intake side of the calorie balance equation. Part 2 describes the requirements for the calories spent module.Let’s start out with the assumption that the calories spent will significantly vary between people and can not be generalized between high, medium and low activity level. We need a more precise method than that. If we look just plainly at the factors that influence our energy spending, we can conclude the following:Larger people will spend more energy than small people. It makes sense that when you move more weight it costs more energy. Younger people will spend more than older people. Males will spend more than females. Tall thin people will spend more energy than short stocky with the same weight. The tall thin person has more body surface and loses more heat. Lean muscled people spend more energy than the average or overweight person with the same weight. Muscles use more energy than fat cells. Active people will spend more energy than sedative people.During a day we execute many activities all with a different length of time and intensity level. Between activities there can be huge differences in intensity level. For instance fishing is way less intense than rowing a boat. Also within the same activity different intensity levels exist. For instance 30 minutes running will cost more energy then 30 minutes jogging or walking. Executing an activity with a high intensity level will spend more energy per unit of time.When calculating the calorie balance, the fitness software should take all the above factors into its formula and adjust the variables automatically. For instance if somebody loses weight, this should be immediately reflected in the outcome. Let’s say I weigh in on Monday and the system calculates 2500 calories spent and two weeks later I weigh again and provided my daily activities were exactly the same but I lost two pounds, the system should automatically calculate the new calories burned taking the 2 pounds lost into account.You should have the ability to create multiple activity plans in the system, individualized per person. Most people repeat their daily activities on a weekly basis, if today is Tuesday, next Tuesday my activities will be pretty much the same. From Monday till Friday the activities may be similar, but they can differ significantly from weekend to weekend.In order to calculate the calories spent during the day precisely, you will need to record all activities, the length of time for each activity and the intensity level it was executed. Doing so could mean a lot of time behind the computer entering all this data. To circumvent this problem, the software should allow you to create a plan that is repeated on a weekly basis with default values. Now you need to only to copy this plan and update the differences from what actually occurred. The actual activities with their time length are noted on an activity worksheet that can be printed on a daily basis. This way your data can be recorded within 30 seconds.Next we need to be able to compare our calories spent with our calorie intake. This can be done in the form of a chart that displays the calorie balance per person over time. See the following example: calorie analysis. This chart makes abundantly clear what your calorie balance is and consequently shows the reason why you lose weight or not lose weight.In the next article I will talk about body measurement and vital sign readings and how they correlate to your work outs, supplement intake etcetera.
The Primary Benefits Of Video Marketing
Video marketing has been classified by many businesses and employers as one of their ways and techniques in reaching out to their clients. In the past few years, the use of videos has been very efficient in promoting and advertising the services and products of different companies. Because of this video, marketing has been very popular among many business owners.
Definition of Video Marketing
Video marketing can be described as the creation of different videos for the purpose of promoting the company’s services and products. Once these videos are developed, it is important for owner to distribute them effectively in order for potential clients to see what these videos have to say about the offers and services of the business. One of the most effective ways in doing this is to upload the videos in different social sites such as YouTube or DailyMotion. Although uploading the video on the business’ official website will get the attention of old clients, owners can also try using other social sites such as YouTube in order to promote the products to a newer or fresher audience.
What are the Benefits of Video Marketing?
1. Get the Attention of Larger Audiences
Nowadays, many people spend a lot of their time watching different videos online. Because of this, using promotional videos can definitely help in getting the attention of potential clients. These videos can help entice interested customers to visit the site and check the different services offered by the business.
2. Videos are SEO Friendly
It is true that most search engines, such as Google, are fond of videos. Because of this, it will be a lot easier for owners to draw the attention of clients to their site with the use of video marketing.
3. Videos are Easily Accessible
Because of the advent of technology, videos are no longer confined in laptops of PCs. In fact, these videos can be easily downloaded in cell phones and other portable gadgets. This makes videos very accessible and easy to spread to people.
4. Makes the Owner the Expert in the Industry
It is necessary for a marketer to establish or develop authority in the industry in order to get the trust and reliability of the clients. With the help of video marketing, it will allow owners to achieve their goals while letting thousands of viewers watch the promotional clips of the business.
What are the Latest Video Marketing Trends?
It is important for businessmen to know the different video marketing trends that are used by many marketers in order to ensure that the success of the promotional videos. Here are some of the most common and effective trends of video marketing.
1. Screen Capture Video
This works by capturing and recording all the things that are visible to the computer screen prior to adding voiceovers to the clips. Owners can always rely on PowerPoint in order to enhance the creativeness of the presentations.
2. Viral Video Marketing
Viral marketing allows the owner to encourage the viewers to share the videos with other users. This is popular for its marketing potential that aims in building the growth in audience.
3. Video Streaming Sites
This is considered to be one of the most popular trends since it makes use of social networking sites in order to promote the videos. Twitter and Facebook already has millions of users all over the globe. This makes it easy for owners to target large audiences and gain potential clients.
Some of the video marketing tips that businessmen can apply in order to become successful in promoting their business include the following:
1. Provide attractive and attention-grabbing titles for videos
2. Provide high quality of video content
3. Place the URL of the business in the video
Nucleic Acid Testing Market Trend, Outlook 2025
This testing (NAT) or nucleic acid amplification test (NAAT) is one of the advanced diagnostic test increasingly gaining traction over conventional culture methods, owing to high efficiency and accuracy. Furthermore, This testing has potential application in various life threating diseases including cancer, infectious disease, genetic and mitochondrial disorders, and also in development of personalized and precision medicine. NAT is an efficient diagnostic method, which significantly reduces the procedural time and consumption of reagents. Moreover, this testing is increasingly being used for screening blood donation samples to reduce the risk of transfusion transmitted infections (TTIs), thus aiding in growth of the nucleic acid testing market.Nucleic Acid Testing Market – DriverThese tests are extensively used for screening and diagnosis of various infectious diseases. Moreover, growing prevalence of infectious diseases and management of epidemics of new diseases has led to increasing demand for advanced diagnostic tests such as nucleic acid testing. For instance, according to the World Health Organization (WHO), in 2015, around 32,000 estimated deaths from tuberculosis and around 3, 23,000 new cases of TB were registered in the European region. Furthermore, according to the Centers for Disease Control and Prevention (CDC), around 5,251 deaths due to influenza infection were registered in 2015, in the U.S. According to the National Ambulatory Medical Care Survey: 2015 data findings, 16.8 million visits to physician offices for infectious and parasitic diseases were registered in the U.S. Nucleic acid testing (NAT) enables to examine various changes in gene sequence and copy number, and provides information regarding disease recurrence and possible condition of patient to likely respond to a particular treatment. Moreover, NAT can identify, which patient have undergone inherited mutations, which eventually helps to identify whether the patient is at increased risk of developing cancer or not. Increasing incidence of cancer in various geographical areas is a major driving factor for growing adoption of nucleic acid testing. For instance, according to the Cancer Atlas: 2017, there were an estimated 14.1 million new cancer cases in 2012. Moreover, India, China, and other East and Central Asian countries accounted for nearly half of world’s new cancer cases and deaths, in 2017. Furthermore, according to the same source, by 2025, there will be an estimated 19.3 million new cancer cases and 11.4 million cancer deaths, in less developed regions.Moreover, research funding by various government and private organizations for cancer treatment and increasing adoption of molecular and nucleic acid testing in cancer research programs, to detect molecular genetic changes in single or multiple sequence of DNA or mutations is expected to aid in growth of the nucleic acid testing market, in the near future. In 2016, National Cancer Institute (NCI) invested US$ 3.9 billion for cancer research activities, which accounts for 70.8% of overall NCI 2016 budget. Among which NCI invested around US$ 533 million on cancer detection and diagnostic research activities. Moreover, in 2016, NCI allocated 40.4% of its funds for Research Project Grants (RPGs). Furthermore, in 2017, NCI budget increased by US$ 454 million (8.7%) from previous year (2016) for research activities.Request for Customization @ https://www.coherentmarketinsights.com/ongoing-insight/toc/1644Market – RestraintThe inability or difficulty of nucleic acid testing in obtaining quantitative results from a large pool of clinical sample, difficulty of using NAT test for susceptibility testing, and higher cost of nucleic acid testing devices is expected to hamper growth of the nucleic acid testing market. According to the data published in Asian Journal of Transfusion Science, in February 2014, NAT is highly sensitive and advanced technique, however, it is associated with high cost and requires dedicated infrastructure facility, equipment, consumables, and technical expertise.Market – Regional AnalysisGeographically, global nucleic acid testing market is segmented into North America, Latin America, Europe, Middle East, Asia Pacific, and Africa. North America holds dominant position in nucleic acid testing market, followed by Europe. This is owing to increasing research and development studies by various government and pharmaceutical organizations in infectious disease and cancer diagnosis in North America. For instance, in January 2018, University of Glasgow-led project received US$ 1.85 million funding, which is a part of Global Challenges Research Fund (GCRF). This project will develop new tests for parasitic diseases and rapid testing in remote locations to help enable rapid diagnosis, and rapid treatment of infectious disease. Furthermore, high prevalence and awareness of cancer among people, in turn opting for early detection of cancer, is expected to aid in growth of the nucleic acid testing market in this region. For instance, according to American Cancer Society, data findings, North America registered higher incidence of cancer in children compared to any other region, in 2012. Moreover, North America accounted for 13.1% of total estimated cases of cancer, in 2012, globally, according to the same source.Asia Pacific is expected to witness fastest growth in the nucleic acid testing market over the forecast period. This is due to growing demand for efficient and quick diagnostic testing and increasing focus of major market players to expand their geographical reach in this region. For instance, in March 2013, Qiagen N.V. launched its careHPV test in China. careHPV is molecular diagnostic test designed to screen for high risk human papillomavirus (HPV) for low-resource settings such as areas lacking electricity, water or laboratories. Qiagen also gained the approval from China’s State Food and Drug Administration (SFDA) for careHPV in 2012.Market – Competitive AnalysisKey market players in nucleic acid testing market are Abbott Laboratories, Beckman Coulter, Inc., Becton, Dickinson and Company, BioMérieux SA, Bio-Rad Laboratories, Inc., F. Hoffmann-La Roche Ltd., Grifols, S.A., Illumina, Inc., Novartis Ag, Qiagen N.V., Quest Diagnostics Incorporated, Siemens Ag, and Tecan Group Ltd., among others. Players in the market are focusing on inorganic growth strategies, in order to enhance its market share and remain competitive in the market. For instance, in January 2017, Grifols, S.A. acquired the NAT (Nucleic Acid Testing) donor screening unit from Hologic, Inc. for US$ 1,850 million. The acquisition enabled Grifols to strengthen its position in transfusion medicine through NAT technology.Market – TaxonomyBy Product Type
Test Kits
Polymerase Chain Reaction(PCR)
Ligase Chain Reaction(LCR)
Transcription-mediated Amplification (TMA)
Whole Genome Sequencing
Consumables
By Indication
Infectious Disease
Cancer
Forensic Testing
Personalized Medicine
Others
By End User
Hospitals & Clinics
Pathology Laboratories
Academic & Research Organization
By Geography:
North America
Latin America
Europe
Asia Pacific
Middle East
Africa
About Coherent Market Insights:Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.Contact Us:Mr. ShahCoherent Market Insights1001 4th Ave, #3200Seattle, WA 98154Tel: +1-206-701-6702Email: [email protected]